louve is your unapologetic guide to wellness
—where effortless luxury meets real transformation. 

We cut through the noise, offering simple, science-backed hacks that fuel your body, mind, and skin. From clean beauty to curated fashion, it’s all about giving you the tools to elevate your life, without the overwhelm.

Our mission? To help you reclaim your health, feel unstoppable, and design a life that’s bold, balanced, and glowing. Because living well
isn’t a luxury—it’s your birthright.

About Amy

Amy Shaw is the founder of Louve, created out of her desire to find simple, effective wellness hacks that could fit into her busy, fast-paced life. After years in the fashion and design industry, she sought ways to take control of her biology, amplify her health, and maintain balance amid the chaos.

By embracing biohacking, mindful practices, and clean living, she developed Louve as a platform to help others do the same—offering straightforward tools and strategies for transforming both body and mind. 

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